The average rate of conversion on a website is just a little over 2%. That means majority of users leave a website without buying or performing any action. This is where retargeting in online advertising is gaining importance. Contact any online marketing agency California, and they will vouch for its usefulness.
Importance of Retargeting
Retargeting is a form of online advertising that captures bounced traffic and converts more users into customers. It is a meaningful way to engage with users who showed interest in your brand by visiting your website. Using cookie based technology, ads can be delivered at the correct time only to people who had formerly visited your website. The following considerations will make you think about retargeting twice.
- 3 out of 5 Americans opined that they get interested in ads of products searched by them on websites.
- 30% consumers feel positively towards retargeted ads.
- 1 out of 5 marketers plan a separate budget for retargeting.
- Retargeting can leverage ad response up to 400%.
Retargeting ensures that you reach out to customers who are actually interested in your product. Since you target only those who are interested in your product or have expressed interest in what you have to offer, you are going to be much more likely to convert customers and make more profits.
Cost effective marketing method
It is an effective money saving tool as you only focus on interested audience and save on unproductive advertising. Marketers get a much higher ROI from targeting than other forms of online advertising.
It also presents a lower cost per click than online search ads. You can either pay per click or on every thousand views your ad collects. By taking a suitable approach, retargeting makes optimum use of your advertising budget.
Targeting your audience becomes effective and affordable with retargeting. You can set to send ads to users who visit a specific product on your website thereby optimizing advertisement budget.
Making the Perfect Retargeting Strategy
Online marketing strategies like content and using AdWords, are beneficial for generating traffic, but they fail to achieve satisfactory conversion rates. Retargeting is necessary to optimize conversion which is the aim of any online marketing policy. You should get in touch with a doubleclick retargeting agency California to device your won retargeting strategy.