It was an exclusive event brought to you by SocialHi5 and Google Partners. The main focus of event was to gain insight about latest trends in digital marketing that can help grow your business. Google experts presented Innovative ways to improve your mobile strategy, Adwords Campaigns, Display, Remarketing and more. SocialHi5 presentation made a focus on Tactical advice to fuel digital media plan for 2016. The discussion also provided specific strategies which business can employ to harness the digital space and keep pace with constant developments.
Learn moreOur Event gives you an insight why understanding customer intent in the online space is critical for healthcare. Google experts shared how technology is changing the healthcare industry and the traditional patient journey, and how to connect with today's patient digitally makes all the difference. Google Experts also shared findings from Google's latest study on online patient behaviour and highlight the role of digital throughout the process.
Experts from Google shared Google's recent Micro Moments research, explaining how mobile has changed what people expect from businesses. Our discussion also focused on how Paid Search Marketing (also known as Pay Per Click marketing, PPC marketing, Cost Per Click marketing, or Sponsored Advertising) can be one of the best ways to help a business get consistent traffic from relevant search results and other websites. With paid search marketing, traffic amounts can be controlled as they are tied directly to how much the advertiser is willing to pay per click, per day and per month.
The event focused on how to improve shopping campaigns and drive sales. We showed how to build effective decks that harness attention and lead to action, and shared examples of powerful presentations. Google presenters presented a case study on how the web is changing the marketplace that businesses compete in today, and current insights and actionable ideas about why now is a great time for your business to take advantage of the online opportunity.
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people's videos. You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching. By utilising YouTube as part of your marketing strategy for your business.
We focused on how businesses can thrive online using the Google My Business, Adwords and Analytics platforms and a number of other simple techniques. The talk on implementing a culture of innovation into any business was particularly stimulating and inspirational. The discussion was about how the web is changing the marketplace that businesses compete in today, and current insights and actionable ideas about why now is a great time for your business to take advantage of the online opportunity. It also gave a roadmap any business can take to be found online and win new customers.
