Frequently Asked Questions

Digital marketing

Digital marketing strategies demonstrate a sequence of actions that utilize online marketing channels to successfully achieve business goals for paid, earned and owned media. The strategy for your business will be unique, fitting your business goals and objectives. Digital marketing agencies depend on seven key capabilities to create strong and robust marketing strategies. They are strategic approach, performance improvement, management buy-in, data and infrastructure, resourcing and structure, integrated customer communications and customer experience.

Digital marketing companies offer a list of services for different online activities wherein they put their expertise in the field of your brand. Those services include Search engine optimization (SEO), Content Marketing (Blogging and article writing), Downloadable content offerings, Email marketing, Social media marketing, Pay-Per-Click (PPC) marketing, Video Production, Website design / Micro-site development, Public Relations (PR).

Digital marketing services help you reach a large number of audience and uplift your online business. It allows you to engage with your prospects through different online channels and communicate with them on a one-to-one basis, thus generating sales. The essence of digital marketing lets you build your strong online presence and helps you gain a competitive advantage.

One of the key benefits that you can avail through digital marketing services is reaching your targeted audience and assessing your performance and results cost-effectively. Businesses of all sizes can increase their brand loyalty and boost their online sales.

Digital marketing takes advantage of smart and innovative online marketing tools to give your business an edge. Google Analytics, SEM Rush, Google AdWords, Keyword Planner, HootSuite and Sprout social are some of the creative digital marketing tools used by the digital marketing agencies to perform online activities like SEO, content marketing, email marketing, etc.

When it comes to digital marketing activities, you can get an end list fulfilling your company’s various goals and needs. But, how to decide which activities can prove to be the most effective one for your business? The activities that can benefit every business are SEO(Search engine optimization), SEM(Search engine marketing), PPC, Email marketing and Social media marketing. Content marketing also plays a significant role in attracting a big part of the target audience. However, it is time taking but creates powerful brand recall.

Brand awareness is the key to create your online brand recognition among your target market. It familiarises your audience with your brand and distinguishes it from your competitors. It is an ideal step in promoting a new product or service.

Although digital marketing and digital branding are used interchangeably, they are not the same. Digital branding is actually a subdivision of digital marketing, wherein it creates brand awareness for your product/service. Digital marketing is quite comprehensive that makes awareness for your brand, increases sales, improves customer relationships, and gains a competitive advantage.

Digital marketing refers to all advertising and branding activities like a Search Engine, Social Media, Emails, SMS, Website and Apps delivered through online channels. In this digital era, every business, big or small needs these services to build its value proposition and create a digital footprint in the market.


SEO consultant services are an integral part of digital marketing. Therefore, a digital marketing agency offers SEO consultant services for your website. About 72% of the population depend on Google search engines for their queries. The SEO consultant plays a crucial role here by presenting the right content to the right person at the right moment.

SEO cannot be done in one go as the online market and competition continually keep changing. It is an ongoing process that optimizes your website visibility on search engines like Google, Yahoo, etc. It requires time and finance, but if someone is short of time, the SEO agency can maximize their results.

Optimize your website visibility through the given necessary steps:

  • Keyword research to apprehend those terms and phrases that customers use to search your products/services.
  • Competitor analysis to assess their strengths and weaknesses through their online activities.
  • Identifying pages on your website to spot the right keywords.
  • On-page optimization allows easy search of your website for both consumers and search engines. It ranks your website higher and earns more relevant traffic.
  • Content creation for various platforms readily available.
  • Content creation/ Off Page Optimization targets customers on different channels.
  • Monitoring performance regularly of SEO campaigns via various platforms and marketing tools.

Millions of users depend on search engines to find solutions to their problems. As per research, approximately 75% of users are likely to click on the top suggestions. So, ranking in the top position is of utmost importance, which is only possible if you are SEO optimized. Losing quality traffic means losing potential customers.

SEO enables you to reach top positions and maximize the target audience that increases your website's trust. Digital marketing agencies will tailor SEO strategies for your business to achieve quality traffic and measurable results.

SEO comprises several techniques helping your website gain relevant traffic and heighten its overall ranking. An SEO agency has professional experts who analyze different aspects of your website.

Your website gets evaluated on certain criteria like UX, Mobile responsiveness, Website content, Technical errors, On-page changes, Backlink quality, and overall website quality improvement.

All the required changes are brought up through the concise report. Once the report comes, immediately changes are exercised on the website and SEO strategies are created according to work scope. Strategies are well executed and frequently monitored throughout the campaigns by SEOs, thus validating them. Throughout the campaign, the constant effort ranks the targeted keywords better, thereby increasing the website’s organic traffic.

SEO stands for Search Engine Optimization. Its basically generating free traffic or an audience for your website via search engines. It helps improve both the quality and quantity of audience or traffic visiting the website.

That is basically of two types: Off page and On page SEO. For On page SEO, Google's ranking factors are to be considered for website optimization. While being on a channel, we often see those backlinks redirecting towards a different page or channel, which is basically Off page SEO.

The essential steps for optimizing your website comprises:

  • Keyword research.
  • Competitor analysis.
  • Keyword mapping.
  • On-page optimization.
  • Content creation.
  • Content promotion.
  • Monitoring SEO campaign performance.

Mostly the agencies that offer SEO services also provide other digital marketing services as well. Those services are Search Engine marketing, social media optimization, website development, Graphic designing, mobile app development, online reputation management and others. Many of the services mentioned above come under the major head "digital marketing"; thus, the agencies extend all the inter-related services.

SEO is a continuous process and not an activity. It requires time and consistent effort to achieve the targeted goals and objectives. Therefore, choosing the right digital marketing company is essential to get the desired results for your brand. Given below are some of the essential parameters to be considered while selecting an SEO company:

  • Right expertise in a particular field/ industry.
  • Size, structure and overall experience of the team.
  • Online reviews of the agency.
  • Case studies of present clients.
  • Content quality of their company.
  • Client retention rate.
  • Overview of the company's SEO process.


Pay Per Click refers to a digital advertising model wherein advertisers pay for their ads placed before the target audience present on online channels. It actually buys visits to your website rather than earning those visits organically.

Digital marketing agencies fix up goals and targets for marketing. SEM emphasizes promotions and advertisements on different platforms that vary from website traffic, lead generation, sales and app downloads. It helps increase the online visibility of your site on search engines. Digital marketing agencies frame a strategic plan after proper analysis and research concerning the product and services. Their plans include analysis of demographic, who are probable customers to their products and services.

SEM is one of the important conversion drives for the digital marketing of campaigns. The reason for paid ads is most commonly linked to the landing pages or the sales pages which move the web traffic through the funnel of sale. SEM activities create awareness of your products and services among the audience. Reaching your probable customers becomes quick and easy through SEM. Once your potential consumers start visiting your website, converting them to sales is not a challenging task. Through different means of communication, you can remarket your products, generate leads and finally achieve your goals.

SEM services enhance the brand image and digital existence of your products/services with brand awareness campaigns. That intensifies the brand recall and, in due course, it converts them to brand advocates, which assist in provoking organic traffic for your website. Search Engine Marketing services are helping to capitulate into the next level of your business revenue. SEM improves company visibility by online increasing the search engine rankings, improve brand awareness, and establishing authority in your niche.

The SEO activities optimize your website to achieve higher rankings in the search engine results pages on specific keywords. These activities invite organic traffic to your site. SEO definitely takes a little time, but eventually, it ranks your website on the topmost positions and generates relevant traffic of those searching for your products and services(Pull Marketing).

SEM, on the other hand, comprises SEO along with a variety of paid advertising tactics to enhance the online visibility of your brand on several online platforms. The advertisement tools include Display Ads, Text Ads that attract potential customers to your website who had no formal awareness of your brand.


  • How many members are present in your SEM team and what is their experience on an average?
  • What number of people are Google Ads certified?
  • Case history of previous SEM campaigns?


  • What is the count of people in your SEO team?
  • What is the average experience of team members?
  • How many members are Google Analytics certified?
  • Case studies of previous campaigns?

The abbreviation "SEM" stands for Search engine marketing. It comes under the head of digital marketing. SEM promotes your websites through marketing tools and techniques and increases your website’s online visibility on search engine result pages(SERPs). It is achieved primarily by purchasing ads for its position with Google Ads, Bing Ads, etc.

Digital marketing agencies include experts in this field who ride successful campaigns, scale the business, improve client relationships and stay one step ahead of industry changes. Digital marketing agencies have connections with various media channels to reach the client’s TG.

Content marketing

Consumers run into about 10,000 advertisements every day. This surfeit of marketing ads and texts resulted in users rarely noticing any advertisements. You can outrun these unnoticed ads by building a good content marketing strategy. It helps you generate leads, attract traffic, fuel customer engagement and enhance your brand value.

Content Marketing generally comes under a more extensive inbound marketing strategy. Every brand differs from others, so the right strategy is to be used accordingly. Nonetheless, some quality content formats can be revised to achieve specific goals and objectives like lead magnets, webinars, videos, email newsletters, etc.

Content marketing creates and uses educational and informational editorial, graphics to generate brand awareness, attract traffic and generate leads. It does not push your products and services to consumers like a typical ad. It actually offers super-quality targeted material to engage the audience. Content marketing actually plays gold standard in Digital Marketing.

Content marketing tools can never replace a good strategy and talented human resource. Although, they can make the job done quicker, steadier and efficient. Some of those adequate tools are Hubspot, WordPress, Google Docs, Yoast, Buzzsumo, Ahrefs, Google Analytics, among others.

Content marketing attracts and builds specific target audiences. It owns the media rather than just borrowing it. It enhances your brand reputation by creating trust and builds relationships with customers. A quality content marketing can definitely convert your website leads and the reason behind is it connects and educates your consumers.

Every marketing technique follows a strategy. Therefore, at first, a content strategy is created for content marketing. A solid content strategy offers consistent results. Digital marketing agencies have the best experts who scratch the right content strategy to do the content marketing that accomplishes the desired goals.

As per Hubspot, 47% of customers go through 4 to 5 items of contents before buying something. That indicates clearly that content marketing activities are created to assist and facilitate other marketing activities. It aids you to connect with your customers by providing them with relevant information and helping them purchase.

The constant change in the trend, the necessity to publish content continually, precisely calculating ROl, dodging content creator burnout are some of the challenges that digital marketing agencies have to fight regularly. However, a good agency has the right expertise, better knowledge of marketing, correct tools and a well-planned strategy to conquer these challenges.

One of the fundamental concepts digital marketing agencies follow is that different kinds of content create different leads. Thus, few primary steps are necessary to be followed regardless of the brand, i.e., market research, identification and creation of high conversion content, generating lead baits, etc. The above given steps can only be conducted if the agencies have a thorough understanding of the market, diverse audiences and different online platforms.

Digital marketing companies have to take into account innumerable factors before creating the right content marketing persona. The in-depth audience understanding, the right knowledge of the market and the digital domain are the initial steps to be followed while creating an effective content marketing persona for the brand.

Media Buying

Media buying sounds very simple, but it's not. It's a process that involves both science and artform. Media buying agencies’ necessary steps are to set up a proper plan formed with a data-driven approach to achieve significant goals. These goals form a basis for booking spaces and time slots for different campaigns with different targets and the most pertinent ad publishers at a top-notch price.

Media Buying is also known as display advertising. A creative is displayed on a website, advertising platforms to attract traffic, increase brand awareness and generate leads for your product/services.

Briefly, media buying is designed to ensure that the target audience sees your ads. It falls into the paid media category wherein you have to purchase media placements for advertising your brand. Buying desirable spaces and time slots helps to reach the target market and different media outlets. These outlets include websites, newspapers, radio, televisions, magazines and online banner ads. The goal of media buying is to find the right time, place, and context which helps to deliver the relevant ads for the right target audience, and also for sale.

Sometimes a little more effort is needed in the business when you want to promote your services in the digital platforms. You have to spot that website or space where you can target the most relevant audience. Media Buying plays a key role here in leveraging that space over the internet. Thus, your business can effectively promote the brand and improve market performance through campaign targets.

Media buying can create their relationship with the media owners which results in great reach with less investment. This helps to increase the demonstration ROI and conversions to stakeholders and clients.

Digital media buying is basically a process of purchasing spaces and book time slots to advertise on websites, apps and other digital platforms. That helps make the ads visible to your target audience easily on their desktop, laptops, tablets, smartphones, televisions and many more. It puts your ads in the right place in front of the right people at the right moment.

  • Gaining a commission is definitely very beneficial for affiliate marketers.
  • Many digital companies that offer goods like electronic products, web-hosting spaces, or other services usually provide an affiliate program. What you need to do is simply sign up for this program and get your unique tracking link. From then, whenever you write anything about the product, just make use of the unique affiliate tracking link to suggest the company's website.
  • You can get a commission if any reader buys any product.