Media Buying is also known as display advertising. A creative is displayed on a website, advertising platforms to attract traffic, increase brand awareness and generate leads for your product/services.
Briefly, media buying is designed to ensure that the target audience sees your ads. It falls into the paid media category wherein you have to purchase media placements for advertising your brand. Buying desirable spaces and time slots helps to reach the target market and different media outlets. These outlets include websites, newspapers, radio, televisions, magazines and online banner ads. The goal of media buying is to find the right time, place, and context which helps to deliver the relevant ads for the right target audience, and also for sale.
Sometimes a little more effort is needed in the business when you want to promote your services in the digital platforms. You have to spot that website or space where you can target the most relevant audience. Media Buying plays a key role here in leveraging that space over the internet. Thus, your business can effectively promote the brand and improve market performance through campaign targets.
Media buying can create their relationship with the media owners which results in great reach with less investment. This helps to increase the demonstration ROI and conversions to stakeholders and clients.